A Portuguese businessman passionate about the arts and botany, he offered the city of Lisbon a space exclusively dedicated to the cult of the Seventh Art, which pays homage to his four daughters through the bouquet with four roses that make up the symbol of the cine-theater located on Avenida da Liberdade. For the premiere, the glamorous Lisbon theater showed the film 'Imperial Violets', by Henri Roussell and Raquel Meller.

A bet by the businessman intended, like its European counterparts, to provide Lisbon with a space dedicated to the cult of the Seventh Art, a movement then on the rise throughout the world, but where it would also be possible to present other types of shows.

The Tivoli opened, with pomp and circumstance, its doors to Avenida da Liberdade in 1924. The cold that gripped Lisbon on that night of November 30th did not stop Lisbon society from dressing appropriately to live up to the event. Still in the silent film era, the film Violetas Imperiais was shown and in 1930, after installing the appropriate technology, the sound film, A Parada do Amor, was presented.

The theater also had its space immediately. In 1925, on the initiative of António Ferro, the Teatro Novo group was founded, which staged numerous plays. Other national and international theater companies also adopted the space for their performances, as well as ballet companies and orchestras.

In constant renovation, Tivoli has remained at the forefront, becoming a symbol of the city and the avenue. In 1997, seventy-three years after its inauguration, it was classified as a Property of Public Interest.

Its Neoclassical style, with accentuated shapes and a dome-shaped roof covered in black tiles, gave it the personality typical of French theaters, which gave Av. da Liberdade a certain flavor of a Parisian boulevard, already anticipated by its gardens and leisure spaces reminiscent of the Champs-Elysées. Inside, the adopted style is present in the decorative motifs of the room and in the framing options for the proscenium.

Having changed hands several times over the decades, the Tivoli Theater is now owned by UAU, a national show producer that intends to keep the space active, producing more and better events, shows, conferences, television galas, concerts, advertisements and any other manifestations that fit into its multi-faceted essence.

This acquisition was only financially possible with the support of BBVA, which took over the naming of the theater, in yet another demonstration of the cosmopolitan character of Lisbon, which joined so many other cities in the world with cultural spaces whose names are associated with brands.

This was how we managed to continue an iconic space in Lisbon, with history, charisma and which has already hosted the biggest names in entertainment in Portugal. In 2024, the theater celebrates its centenary with an extensive, diverse program full of excellent artists and performances. The celebrations began in the year before this anniversary and will continue until 2025.